Sick of leads that go nowhere? You call straight away, no answer. Call again, turns out they don't own a home. Next lead, wrong person entirely.

Most days it feels like half the "leads" were never homeowners, never qualified, and never going to turn into installs… and yet you're stuck chasing ghosts that were never real opportunities from the start.

Shared leads turn every job into a race to the bottom. The same homeowner enquiry is blasted out to three… sometimes four… competing installers.

What happens next? A frantic phone-tag battle. A quoting frenzy. Everyone slashing prices to win the job. Suddenly the conversation isn't about quality, workmanship, support, or long-term ROI. It's "Can you beat the other guy by $1,500?"

The installer doing things properly, premium panels, tidy installs, correct engineering - gets punished.

Shared leads reward the wrong behaviors, and leave you picking your pants up off the ground from dropping your margins. Every time.

Paying $3k–$5k a month for brand campaigns, flashy websites, and no real quality leads?

Generic agencies love delivering pretty dashboards; clicks, website traffic, social media engagement but none of that gets solar jobs.

Instead, you end up with enquiries from renters, browsers, "just curious" form fillers, or people chasing mythical "free solar." And when you raise it? You hear the same line every installer does, "Leads look fine on our end."

Meanwhile, your sales team is buried in admin, burning hours on low-intent enquiries, and your cost per closed install keeps climbing.

Brand is nice. but it doesn't keep your install team busy.